I love this video as its so chilled and is exactly what style of music video i would like to create. I love the natural looking lighting used during the beach scene and the slow motion effects just add a laidback feel despite the upbeat music played over it. The gig scenes contrast with this as its very lively and gives a clear incite to what type of lifestyle the music is trying to promote. Their clothing and attitude also show their stereotype as their shown as fun down to earth guys which are very aspirational characteristics, especially for their targeted audience which i assume is both males and females aged 16-21.
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