This video is very contemporary and fits the indie theme we are aiming to create very well. The bright colours are very appealing towards our chosen target audience. The black and white effect on the people are symbolic for not wanting to categorise the band, which is a great way to not target a certain audience. The snappy images keep the site interesting and constantly moving which intrigues the audience as there is always something different always happening, we aim to create this look in our video. Its almost hand held qualitie is a factor we aim to achive as it represents the lifestyle aimed at our chosen target audience.
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