Wednesday

Second Digipak Analysis

This digipak has a very clear theme. Its high contrast images create an interesting depth which allows the white writing to contrast well. Warm colours are used suggesting a motherly feel, the green leaves are then contrasted with this promoting a natural lifestyle.  The same shade of red is used through the images to link them all together, it also adds an excitement and a focal point for each image. Red is seen as a powerful colour suggesting the women within the images are also very powerful which is one factor which suggests the genre of music. Another factor is the instrumentals which they hold, characterising and individualising the performers .The image at the bottom in the middle contains the four women smiling this creates a positive image towards the audience and suggests the effect the music will have on the listener. In the bottom right image their shoeless feet suggest a laidback feel, again suggesting a laidback style to the music and their tanned legs along with the colour scheme suggest a Spanish feel. The small white writing contrasts well with all the backgrounds and adds a feminine feel as its small and the layout is neat. The top right image has a huge connection with the audience as the camera is at a low level and the performers are lowering themselves to our level, eye contact is also used to form a personal bond, their arms are wide open also suggesting a motherly comforting feel.

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